{"id":46393,"date":"2017-03-13T10:15:57","date_gmt":"2017-03-13T09:15:57","guid":{"rendered":"https:\/\/sirope.es\/peores-naming\/"},"modified":"2026-01-27T13:17:05","modified_gmt":"2026-01-27T12:17:05","slug":"peores-naming","status":"publish","type":"post","link":"https:\/\/sirope.es\/eu\/branding\/peores-naming\/","title":{"rendered":"Los peores casos de naming"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<span class=\"nectar-dropcap\" style=\" color: #ffcb05;\">E<\/span>l trabajo de naming, o lo que viene a ser la elecci\u00f3n de\u00a0un nombre para una marca o un producto, no es tan f\u00e1cil como lo\u00a0parece a priori.<\/p>\n<p>A la hora de\u00a0elegir un buen nombre hay\u00a0ciertos aspectos a tener en cuenta:<\/p>\n<ul>\n<li>De alg\u00fan modo tiene que representar los valores de la marca o aportar informaci\u00f3n sobre el producto.<\/li>\n<li>Hoy en d\u00eda en el que tenemos miles de impactos, el nombre tiene que ser f\u00e1cil de leer, pronunciar y recordar.<\/li>\n<li>Evidentemente, que sea original.<\/li>\n<li>Para a\u00f1adir m\u00e1s dificultad al asunto, en un contexto internacional y global, el nombre tiene que ser &#8220;neutro&#8221;\u00a0para los diferentes idiomas mayoritarios.<\/li>\n<\/ul>\n<p>Nosotros que trabajamos en el sector podemos dar fe de la complejidad de cumplir estos apartados. Quiz\u00e1s la elecci\u00f3n del nombre no se valore tanto como un logo bonito o una ilustraci\u00f3n atractiva, pero el trabajo de naming es sin duda alguna uno de los m\u00e1s importantes.<\/p>\n<p>No obstante, parece ser que esto no es as\u00ed para todo el mundo. Aqu\u00ed os dejamos una galer\u00eda con las peores elecciones de nombres\u00a0que hemos encontrado.<\/p>\n<p>A alguna\u00a0de las marcas\u00a0parece incluso que le funciona bien la estrategia, como a Chilly. \u00bfAlguien puede decirnos porqu\u00e9 querr\u00eda nadie tener Chilly en su zona \u00edntima?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; 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