{"id":46347,"date":"2017-09-18T10:28:04","date_gmt":"2017-09-18T09:28:04","guid":{"rendered":"https:\/\/sirope.es\/publicidad-casposa\/"},"modified":"2017-09-18T10:28:04","modified_gmt":"2017-09-18T09:28:04","slug":"publicidad-casposa","status":"publish","type":"post","link":"https:\/\/sirope.es\/eu\/publicidad\/publicidad-casposa\/","title":{"rendered":"Una reflexi\u00f3n r\u00e1pida: estamos llenos de publicidad casposa"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]Este fin de semana he estado sin Netflix y ha tocado ver televisi\u00f3n tradicional. Eso quiere decir que me he tragado una infinidad de cortes publicitarios<\/strong>. Hac\u00eda tiempo que no los sufr\u00eda. \u00bfLa conclusi\u00f3n tras horas de vida perdidas? La publicidad, en t\u00e9rminos generales, sigue siendo casposa<\/strong>.<\/p>\n

Seg\u00fan algunos estudios recibimos entorno a los 3000 impactos publicitarios\u00a0diarios<\/strong>, de los cuales nos acordamos de una \u00ednfima fracci\u00f3n. Eso es debido a que nuestra mente desecha el resto.<\/p>\n

Ese porcentaje tan alto de fallo deber\u00eda de servir de aviso al sector publicitario<\/strong>. \u00bfEs culpa del anunciante<\/strong>, de la agencia<\/strong> o del p\u00fablico objetivo<\/strong> por ser como es? Quiz\u00e1s haya un poco de todo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]No hay m\u00e1s que encender el televisor para ver a una tropa de cu\u00f1ados<\/strong> que siguen intentando venderte un pr\u00e9stamo; al t\u00edpico futbolista inexpresivo repartiendo helados; a tertulianos vendiendo cualquier objeto absurdo que les pongan delante; \u00a1o la vuelta de Marina D’or, ciudad de vejaciones<\/strong>!<\/p>\n

Solo queda esperar a que aparezca Camacho con su Polaris World.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_video link=”https:\/\/www.youtube.com\/watch?v=DJJGalRY3Bk”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Pero lo que he visto este fin de semana no es exclusivo de la televisi\u00f3n. Los peri\u00f3dicos tampoco se quedan atr\u00e1s<\/strong>, siguen llenos de publicidad de viagra dignos de 1985; joyer\u00edas que pretenden vender a Mar\u00eda Antonieta; cupones del museo de los horrores; tarotistas y videntes ocupando p\u00e1ginas y p\u00e1ginas…<\/p>\n

Si alg\u00fan d\u00eda fue el medio “culto”, hace tiempo que dej\u00f3 de serlo.[\/vc_column_text][image_with_animation image_url=”16399″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”30″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]En cuanto a lo que pasa en la radio<\/strong> ya casi resulta entra\u00f1able. Con cu\u00f1as de carajillo y puro nos sabemos todos los cursillos a distancia y anuncios dirigidos a ala radical<\/strong> de los taxistas.<\/p>\n

Pero de esta nadie se salva<\/strong>. Incluso las p\u00e1ginas de internet est\u00e1n llenas de campa\u00f1as dise\u00f1adas sin gusto<\/strong>, con im\u00e1genes con menos resoluci\u00f3n que el Fifa 98. Adem\u00e1s, cuando menos te lo esperas o cuando est\u00e1s con tu pareja, te asalta<\/strong> un anuncio con las vecinitas calientes de tu barrio.\u00a0Para que luego muchas empresas de contenidos se quejen del uso de bloqueadores de publicidad, pero es que a d\u00eda de hoy est\u00e1n pr\u00e1cticamente justificados<\/strong>.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”16412″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Pero bueno, pese a que hoy es lunes y lo veo todo muy negro, quiero acabar esta reflexi\u00f3n llamando a la esperanza<\/strong>.\u00a0Hay muchas agencias creativas que no comulgamos con lo actual ni con lo rancio. Adem\u00e1s, poco a poco las peque\u00f1as y medianas empresas apuestan por el dise\u00f1o y la originalidad<\/strong>, frente al olor a Brummel que muchas todav\u00eda emanan.<\/p>\n

\u00bfCuesti\u00f3n quiz\u00e1s de un cambio generacional<\/strong>?[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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