{"id":46340,"date":"2017-10-05T16:01:36","date_gmt":"2017-10-05T15:01:36","guid":{"rendered":"https:\/\/sirope.es\/google-perder-seo\/"},"modified":"2017-10-05T16:01:36","modified_gmt":"2017-10-05T15:01:36","slug":"google-perder-seo","status":"publish","type":"post","link":"https:\/\/sirope.es\/eu\/marketing\/google-perder-seo\/","title":{"rendered":"Si no haces este cambio, perder\u00e1s todo tu SEO"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]Google Chrome<\/strong> es el navegador m\u00e1s utilizado\u00a0en el mundo,<\/strong> por lo que la manera en la que aparece una web va a condicionar la respuesta de los usuarios. Algo b\u00e1sico para los departamentos de marketing digital.<\/strong><\/a><\/p>\n

A comienzos de a\u00f1o Google empez\u00f3 a calificar los sitios https<\/strong> (con un certificado SSL v\u00e1lido) como seguros, mostrando un candado verde <\/strong>junto a la direcci\u00f3n. Por otro lado a los sitios sin https, aunque fuesen de confianza, les comenz\u00f3 a calificar como no seguros y resalt\u00e1ndolos en rojo, algo que reduce considerablemente<\/strong> las visitas a esos sitios.<\/p>\n

Si vuestra web comienza con http (sin “S”), ten\u00e9is un problema<\/strong>. Especialmente si contiene alg\u00fan tipo de formulario<\/strong>.<\/p>\n

Y no solo es un inconveniente por las connotaciones negativas<\/strong> que supone tener la etiqueta en rojo que califica la web como “no segura”, sino que tambi\u00e9n va a tener una repercusi\u00f3n negativa en lo que es el posicionamiento SEO<\/strong> de la p\u00e1gina en Google (y ah\u00ed ya da igual con qu\u00e9 navegador entres). El buscador va a penalizar con ca\u00edda de posiciones a esas p\u00e1ginas, llevando al ostracismo<\/strong> a las que no dispongan de encriptaci\u00f3n.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

As\u00ed es como nos ven a nosotros<\/h2>\n

\"Sirope-Historias-https-seguro\"<\/p>\n

As\u00ed es como te ven, por lo tu SEO peligra<\/h2>\n

\"Sirope-Historias-https-SEO-no<\/h4>\n

\u00bfQu\u00e9 prefieres?<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Desde la agencia creativas Sirope<\/a><\/strong> recomendamos a todo el mundo que no lo haya hecho que instale este certificado<\/strong> de seguridad. No se tarda mucho en aplicarlo y es fundamental para los cambios que vaya implementando Google en el futuro. Adem\u00e1s, tus clientes te lo agradecer\u00e1n, puesto que la privacidad<\/strong> de los datos es hoy en d\u00eda uno de los valores m\u00e1s importantes.<\/p>\n

Si tienes dificultades para convertir tu p\u00e1gina en https, ponte en contacto<\/a><\/strong> con nosotros para que\u00a0te podamos ayudar<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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